Although there are specific auto dealership mailing lists available to auto dealerships in today’s market many specialty mailing lists will work as well.  Direct mail marketing and auto dealership mailing lists remain the top marketing medium for dealerships, providing higher response rates than newspaper, radio, and even social networking marketing.  Targeting the correct audience is the key to any successful auto dealership mailing list campaign.

A great option for an auto dealership ma...

The Hispanic market within the U.S. is becoming more and more of an opportunity for businesses both large and small.  With ethnic mailing lists, advertisers can now reach the Hispanic market like never before.   Though there are many mailing lists available, few mailing list providers understand the complexity to setting up a proper ethnic mailing list for this population.  Most businesses attempt to market by using ethnic mailing list surname alone, however, targeting by language spoken with...

There are a number of effective ways to immediately increase your direct mailing list response rates.  The immediate and easiest thing to do is to reduce the number of pieces you mail to your direct mailing list that will most likely not respond to your offer anyhow.  This is done by making sure your list has been ordered one per address, not one per household.  If you’ve already ordered your list, dedupe by address and that should cut 10% of wasted mail right off the bat.  You can also cap...