Browsing Archive: June, 2011

Direct List Mailing Campaigns

Posted by Tessa Modena on Wednesday, June 29, 2011, In : Direct List Mailing 

When looking to gain new direct list mailing leads for your business you must start from the end and work your way back.  What I mean is, do you really know what makes a prospective customer turn into a customer?  Before you begin to plan your direct list mailing campaign sit-in on calls with members of your sales team, doing so will help you find insight into this complex process. 

You will want to identify what ideally makes a direct list mailing lead turn into a direct mail buyer.  If it ...


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Purchasing a Zip Code Mail List

Posted by Tessa Modena on Wednesday, June 1, 2011, In : Business Direct Marketing 

Zip Code mail lists can help target specific consumer groups while increasing your businesses conversion rates.  Creating a zip code mail list can be a daunting task, so the services of a mailing list company should be employed.

When purchasing a zip code mail list you should seek a list that is up to date and accurate with a low undeliverable rate.  You will also want to be sure that you are purchasing a zip code mail list that is built with your businesses current customer databases demog...


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