With over 60,000 United States postal business to business mail lists and multitudes of foreign lists available to today’s direct mail marketing advertiser, choosing the best list for your businesses needs can be a time consuming process. 

 

Sending repetitive promotional mail pieces can be a waste of not only time, but money, so choosing a business to business mail list that maximizes conversion is a must.  While there is no single component that will ensure a successful business to business mail list campaign, making sure you direct your campaign to reach the maximum number of potential clients and designing your business to business mail list mail piece to capture the attention of your audience will help boost your response rates.

 

The most popular type of business to business mail list is the complied list.  Data list agencies and firms compile business to business mail list from phone directories, annual reports, and credit agencies.  The major complier of business to business mail list in the United States is Dun & Bradstreet.

 

If your business needs a more targeted business to business mail list, those are also available.  Business to business mail lists can be filtered by geography, employee size, sales volume, and time in business, to name a few.  If your business is looking to target a certain industry with your business to business mail list campaign, the list can also be filtered by industry.  Also, if you are looking to target a specific position within a company, such as CEO, President, or human resources manager, a title and name can also be output on your business to business mail list.