Before chiropractic practices can begin to think about advertising, they must first identify the market they want to target.  In order to bring in new patients, it is important to decide who you want to target. One thing you may want to consider is using a target mail list that targets people who live near your practice.

One marketing concept, called the “three mile radius,” states that a successful business will own the three mile radius surrounding their business.  One of the most effective ways to accomplish this is to send a direct mail campaign to a target mail list.  Most printers will allow you to enter a zip code and get addresses within a specific radius.

Once you have a target mail list, decide on the offer you will be using to draw people to your chiropractic practice.  Possibilities include offering a free initial consultation, an introductory discount, giveaways, or booking a dinner seminar.  Decide on what you think will have the greatest appeal to your target mail list.

Using direct mail for your chiropractic office to grow your practice can be easily accomplished by using a target mail list.  Find a printer who will be able to set up the mailing along with providing a flyer that will bring new patients into your chiropractic office.