Although there are specific auto dealership mailing lists available to auto dealerships in today’s market many specialty mailing lists will work as well.  Direct mail marketing and auto dealership mailing lists remain the top marketing medium for dealerships, providing higher response rates than newspaper, radio, and even social networking marketing.  Targeting the correct audience is the key to any successful auto dealership mailing list campaign.

A great option for an auto dealership mailing list is an exact credit mailing list.  This database allows auto dealerships to filter than campaign by exact credit score, therefore allowing for targeting only consumers that are in the correct credit level for your auto dealerships offer.  You can also use this database to create an auto dealership mailing list of consumers that auto loan or lease is about to expire.

An automobile database can also be a great option for an auto dealership mailing list.  This database will allow for filtering by the type of vehicles currently owed by a household.  This database can be great for targeting potential clients by their current automobiles year, make, and model.

Another great option for an auto dealership mailing list is a saturation list.  This type of auto dealership mailing list doesn’t allow for targeting a specific audience, but instead blanketing the area around your dealership.

Regardless of the type of auto dealership mailing list that you choose to use for your direct marketing campaign be sure to use an updated list and have a strong call to action that urges clients to visit your location for their next automobile purchase.