Your businesses database of previous customers, otherwise known as your address mailing list can be very profitable to any business, but are you getting the most out of your list?  There are industry secrets that every business should know that will allow your business to reap all the available benefits of a address mailing list.

All address mailing lists should of course contain vital contact information, such as name, complete mailing address, and telephone number.  The next most important...

Zip code mailing is a highly effective way to increase your businesses revenue.  While some marketing companies believe that a strong call to action or flashy mail piece is the key to success it is actually the zip code mailing list.  National and local businesses can both benefits from a zip code mailing list campaign.  Once a business determines the demographics of their ideal target audience they must choose an area to have a zip code mailing list run from. 

You can choose your zip code ...

The Hispanic market within the U.S. is becoming more and more of an opportunity for businesses both large and small.  With ethnic mailing lists, advertisers can now reach the Hispanic market like never before.   Though there are many mailing lists available, few mailing list providers understand the complexity to setting up a proper ethnic mailing list for this population.  Most businesses attempt to market by using ethnic mailing list surname alone, however, targeting by language spoken with...

There are a number of effective ways to immediately increase your direct mailing list response rates.  The immediate and easiest thing to do is to reduce the number of pieces you mail to your direct mailing list that will most likely not respond to your offer anyhow.  This is done by making sure your list has been ordered one per address, not one per household.  If you’ve already ordered your list, dedupe by address and that should cut 10% of wasted mail right off the bat.  You can also cap...