Showing Tag: "direct list mailing" (Show all posts)

Direct List Mailing to New Homeowners

Posted by Tessa Modena on Tuesday, July 5, 2011, In : Direct List Mailing 

One of the biggest groups of spenders in today’s economy is the new homeowner.  On average, new homeowners spend 10 times more compared with established homeowners.  If your business provides a service or product that may entice new homeowners you are best to target this group of consumers with a direct list mailing.  The easiest and most efficient way to gather information on this type of consumer group is with a new homeowner direct list mailing 

Generally, new homeowners have a good c...


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Direct List Mailing Campaigns

Posted by Tessa Modena on Wednesday, June 29, 2011, In : Direct List Mailing 

When looking to gain new direct list mailing leads for your business you must start from the end and work your way back.  What I mean is, do you really know what makes a prospective customer turn into a customer?  Before you begin to plan your direct list mailing campaign sit-in on calls with members of your sales team, doing so will help you find insight into this complex process. 

You will want to identify what ideally makes a direct list mailing lead turn into a direct mail buyer.  If it ...


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